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Agricultural Marketing Trade and Prices

  •  Lessons 16
  •  No. of Downloads 3513
  •  Course Type Post Graduate
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Agricultural Marketing, Trade and Prices

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Marketing mix and Market segmentation

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Classification and characteristics of agricultural markets

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Demand, supply -nature and determinants of demand and supply

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Producers’ surplus –marketable and marketed surplus,

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Product life cycle (PLC) - stages in PLC -characteristics of PLC- strategies in different stages of PLC

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Pricing and promotion strategies

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Marketing process, Marketing Functions and Quality control

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Market Functionaries and Marketing Channels

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Market Integration and Marketing Efficiency

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Marketing costs, margins and price spread; factors affecting cost of marketing

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Role of Govt. in agricultural marketing-Public sector institutions

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Cooperative Marketing, Risk in Marketing and Futures Trading

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Regulated markets- Agriculture Price Policy- Administered Price Regime-CACP

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Concept of International Trade - Theories of Absolute and Comparative Advantage

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GATT- WTO- Agreement on Agriculture (AoA) -TRIPS

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